Gary Keller and Jay Papazon team up again to write a mainstream business productivity book. It has practical advice that they used directly in their business. The main point of the book is that a narrow focus gets more results. It is basically a more direct Pareto Principle (remember the 80/20 rule), just narrowed down to one thing! Their hook line for the book is this:
“What is the ONE Thing I can do such that by doing it everything else will be easier or unnecessary?”
The book contains proven tactics that you have probably heard before. I’ve read many other books to hear the concepts written by Gary and Jay in this one. They, of course, put their spin on them and relate them to their personal experiences. It does balance story and research well and thus was enjoyable to listen to. I listened to this one on Audible. It’s worth the monthly Audible credit, but I don’t think I’ll buy a paper copy.
The Domino Effect is one of the best parts that stuck out to me in this book. A domino is small, but it can knock down another domino that is 1.5 times its size. If you play it out, starting with a 2” domino and the next is 1.5 times its size, then the 25th domino would be as tall as the Eiffel tower! Gary and Jay prove the point: